Marketing Plan
Strategies to promote adoption and awareness of Voltera Investments’ EV ecosystem.
Digital Campaign
Social media and Google Ads targeting taxi drivers, car owners, and environmentally conscious citizens.
Bank Partnerships
Joint marketing campaigns with local banks promoting the 70% EV financing offer.
Launch Event & Test Drives
High-profile launch with government officials, test drives for taxi unions and the press.
Loyalty Program
Early adopters receive discounted charging rates and reduced platform commission for the first year.
Solar Café Attraction
Solar Cafés serve as marketing hubs, showcasing the brand and educating the public on EV benefits.